I got a chance to sit in on an updated presentation with Don Ferrier, Ferrier Custom Homes At the University of Arlington
60% of consumers today are “Baby Boomers
“Baby Boomers” are really concerned with costs and safety
“Baby Boomers” are willing to spend the extra money if they can save a little in the future
“Baby Boomers” Grew up in large homes and have learned through experice and education that Greener Living is worth the extra upfront costs
Then you have “Survivalist” They are concerned with Green Custom Built Homes, because they want to be prepared for anything especially disasters.