I got a chance to sit in on an updated presentation with Don Ferrier, Ferrier Custom Homes At the University of Arlington
Don Ferrier, Ferrier Custom Homes- Presentation University of Arlington Fort Worth Campus
60% of consumers today are “Baby Boomers
“Baby Boomers” are really concerned with costs and safety
“Baby Boomers” are willing to spend the extra money if they can save a little in the future
“Baby Boomers” Grew up in large homes and have learned through experice and education that Greener Living is worth the extra upfront costs
Then you have “Survivalist” They are concerned with Green Custom Built Homes, because they want to be prepared for anything especially disasters.
Don explains to us how each step in building the home leads to a more efficient home. But with each step the next level of efficiency is often enhanced by the previous. The air tightness of the home the insulation, a white TPO roof, hurricane ties for the roof, Hardy siding insulation and windows as well as the A/C system all lend to the benefits of the overall finished home.
These benefit the homeowner with regards to insurance rates as well. Don says the roof and other elements of the home will lower the homeowners insurance rates.
Even though the home will usually cost more up front the savings more than pay for the initial investment through energy savings and insurance premiums.
We had our first home Energy Star-certified in 2000 and we’re still Energy Star certifying our homes, along with LEED, the NAHB’s National Green Building Standard, Green Built Texas, and the DOE’s Builders Challenge. Having our projects third-party certified provides hard data that our homes are constructed and perform as promised and helps differentiate us from other builders who simply claim to be building green, but have no independent party proving it. In addition, certification provides our homeowners with a marketing tool that they can use to differentiate their homes from other standard homes, which comes in handy when reselling.